EMPIRE COMMUNITIES

EAU DU SOLEIL

SERVICES

FILM | INTERACTIVE | CG ART

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Awards

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OUR CHALLENGE

Large terraces are a dream for residents who love to entertain. But they come with a premium price and a variety of views. The challenge was to build excitement around the limited-release Exclusive Terrace Collection, 1-, 2- and 3-bedroom suites with up to 940 square feet of terrace space at Eau Du Soleil, a development project on Toronto's Humber Bay waterfront.

To visualize the possibilities of the terrace as the social epicentre, an interactive video combining 3D animation, VFX and real footage, was launched so viewers could toggle between night and day, as well as lake and city views, to experience the immersive possibilities.

The key to building desire among the affluent end users was to give them an opportunity to immerse themselves in the lifestyle through an engaging video presentation to showcase the possibilities. The interactive application allowed users to toggle between different times of day, or different views at any point during the length of the video.

Along with the interactive video, Pureblink created additional assets to use for print, video and social media applications.

THE NATIONALS

2017

EAU DU SOLEIL

EMPIRE COMMUNITIES

SILVER - COMPUTER GENERATED SALES TOOL

GOLDEN AWARD OF MONTREUX

2017

EAU DU SOLEIL

EMPIRE COMMUNITIES

FINALIST CERT - CINEMATOGRAPHY

BILD AWARDS

2017

EAU DU SOLEIL

EMPIRE COMMUNITIES

- DIGITAL MARKETING CAMPAIGN

EAU DU SOLEIL

EMPIRE COMMUNITIES

- SALES VIDEO

MARCOM AWARDS

2017

EAU DU SOLEIL

EMPIRE COMMUNITIES

GOLD - INTERACTIVE VIDEO

OHBA AWARDS

THE TELLY AWARD

2017

EAU DU SOLEIL

EMPIRE COMMUNITIES

SILVER - CINEMATOGRAPHY

EAU DU SOLEIL

EMPIRE COMMUNITIES

SILVER - TV COMMERCIAL

EAU DU SOLEIL

EMPIRE COMMUNITIES

BRONZE - INTERACTIVE VIDEO

AVA DIGITAL AWARDS

2017

EAU DU SOLEIL

EMPIRE COMMUNITIES

PLATINUM - INTERACTIVE VIDEO

DAVEY AWARDS

W3 AWARDS

2017

EAU DU SOLEIL

EMPIRE COMMUNITIES

GOLD - INTERACTIVE VIDEO

MUSE CREATIVE AWARDS

HHHBA AWARDS

HERMES CREATIVE AWARDS

DOTCOMM AWARDS

ASAI AWARDS

2017

EAU DU SOLEIL

EMPIRE COMMUNITIES

EXC - RENDERING

BEHIND THE SCENES

INTERACTIVE

CG ART

CINEMAGRAPHS FOR SOCIAL MEDIA

THE RESULT

Changing your view with a click

OVER 500

CAMPAIGN LEADS

200K

COMBINED SOCIAL REACH

23K

SOCIAL MEDIA VIDEO VIEWS

6.5K

SOCIAL POST ENGAGEMENTS

90%

NEW WEBSITE VISITOR TRAFFIC

75%

WEB TRAFFIC FROM ONLINE ADVERTISING INITIATIVES