URBAN CAPITAL / 52 PICK-UP

SMART HOUSE

SERVICES

FILM | CG ART | PHOTOGRAPHY

SCROLL

Awards

x 1 +
x 1 +
x 1 +

SMART LIVING, CLEVER LIFE

How do you sell units in a new condo development located right in the heart of downtown that boasts about their smartly designed 300 sq ft units?

By embracing the smallness of all the units and highlighting how a new design could streamline living. Following the brand guidelines and overall marketing concept created by 52 Pick-Up, our team proposed a creative teaser video in order to engage the audience with a bit of a tease, increase awareness about Smart House and generate buzz before its launch.

The video takes us on a journey using simple and fun 2D illustrations, where "small" has made a difference throughout time.
Our renderings and photography showcase the great location, views and design, in addition to the functionality and beautiful aesthetic of streamlined living.


OHBA AWARDS

2014

SMART HOUSE

URBAN CAPITAL / 52 PICK-UP

- VIDEO - HIGH / MID RISE PROJECT

THE TELLY AWARD

2016

SMART HOUSE

URBAN CAPITAL / 52 PICK-UP

BRONZE - ONLINE VIDEO

ASAI AWARDS

2015

SMART HOUSE

URBAN CAPITAL / 52 PICK-UP

EXCELLENCE - RENDERING

CG ART

PHOTOGRAPHY

THE RESULTS

4,000+

Unique views to the video within the first trimester

60%

Units sold within the first month