THE WELL

Bordering Toronto’s Front, Spadina and Wellington, Tridel’s ‘The Well’ is the most ambitious mixed-use endeavour in Canada. This world-class, 3.1 million sq ft mixture of retail, commercial, condominiums and rentals, spread over 7.8 acres, will host approximately 10,000 people on a daily basis who live and work at The Well.

For this one-of-a-kind, astounding project, Pureblink partnered with Tridel to create two fully-customized, interactive presentation centre apps, including a highly-detailed model of downtown Toronto and all the visualization related to the residential project.

We wanted to showcase the development in an innovative, streamlined way and create a unique way to engage and properly tell the story to prospective buyers. Both apps share a customized CMS that manages all the content and can be updated on-demand and in real-time.