EMPIRE COMMUNITIES

MAVERICK

SERVICES

FILM | INTERACTIVE | CG ART | PHOTOGRAPHY

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MAVERICK : AN UNORTHODOX LIFESTYLE

Pureblink partnered with Empire Communities to create The Maverick Manifesto. A striking marketing campaign structured around an aspirational lifestyle video to promote the latest Empire Communities condominium: The Maverick.

Based on the project's unique address being at the heart of Toronto's entertainment district, our team studied the personas that would characterize the end future buyers, along with their aspirations and desires. We wanted to created a visual impact from the start and convey the idea of comfort, luxury and exclusivity with an edge, along with a set of ten principles that compose the community's unique offerings.

The overall film became the backbone and main structure for most of the extended marketing tools.

Our team carefully designed, story-boarded, art directed, produced and composed each scene to achieve an immaculate look and feel throughout the video.

In addition, we created a bespoke presentation system that allowed the Sales Team to take prospect buyers on a journey through the key features of the new development while showcasing content on a large video wall and highlighting the exact area on an integrated scale model.

Additional content such as Photography, CG art, Website and Activation campaigns were also designed and produced by our team.

WORLD LUXURY

2018

MAVERICK

EMPIRE COMMUNITIES

GOLD - INTEGRATED MIXED MEDIA CAMPAIGN

GOLDEN AWARD OF MONTREUX

2018

MAVERICK

EMPIRE COMMUNITIES

FINALIST CERT - FILM ANIMATION / SPECIAL EFFECTS

THE NATIONALS

2019

MAVERICK

EMPIRE COMMUNITIES

GOLD - GRAPHIC CONTINUITY

MAVERICK

EMPIRE COMMUNITIES

GOLD - PRINT AD

MAVERICK

EMPIRE COMMUNITIES

GOLD - WEBSITE FOR A COMMUNITY

2019

MAVERICK

EMPIRE COMMUNITIES

SILVER - GRAPHIC CONTINUITY

MAVERICK

EMPIRE COMMUNITIES

SILVER - PRINT AD

MAVERICK

EMPIRE COMMUNITIES

SILVER - PRINT CAMPAIGN – SERIES OF ADS

MAVERICK

EMPIRE COMMUNITIES

SILVER - OVERALL ADVERTISING CAMPAIGN

MAVERICK

EMPIRE COMMUNITIES

SILVER - WEBSITE FOR A COMMUNITY

MAVERICK

EMPIRE COMMUNITIES

SILVER - DIGITAL SALES TOOL / USE OF TECHNOLOGY

MAVERICK

EMPIRE COMMUNITIES

SILVER - PRESENTATION CENTER

2018

MAVERICK

EMPIRE COMMUNITIES

SILVER - BEST PRESENTATION CENTRE

THE TELLY AWARDS

2019

MAVERICK

EMPIRE COMMUNITIES

GOLD - COMMERCIALS / PROMOTIONAL VIDEO REAL ESTATE

MAVERICK

EMPIRE COMMUNITIES

GOLD - COMMERCIALS / ONLINE CAMPAIGN BRANDING

BILD AWARDS

2019

MAVERICK

EMPIRE COMMUNITIES

FINALISTS - BEST PRINT AD

MAVERICK

EMPIRE COMMUNITIES

FINALISTS - BEST OVERALL MARKETING CAMPAIGN (Pinnacle)

MAVERICK

EMPIRE COMMUNITIES

FINALISTS - BEST PROJECT BRANDING & IDENTITY HIGH RISE

MAVERICK

EMPIRE COMMUNITIES

FINALISTS - BEST MARKETING INNOVATION

CG ARCHITECT AWARDS

2018

MAVERICK

EMPIRE COMMUNITIES

NOM - FILM ANIMATION

CHBA

2019

MAVERICK

EMPIRE COMMUNITIES

FINALIST - WEBSITE

MAVERICK

EMPIRE COMMUNITIES

FINALIST - DIGITAL MEDIA CAMPAIGN

OHBA AWARDS

2019

MAVERICK

EMPIRE COMMUNITIES

- HIGH OR MID-RISE PROJECT VIDEO

MAVERICK

EMPIRE COMMUNITIES

- WEBSITE

ASAI AWARDS

2019

MAVERICK

EMPIRE COMMUNITIES

EXC - RENDERING

MAVERICK

EMPIRE COMMUNITIES

EXC - RENDERING

MARCOM AWARDS

2018

MAVERICK

EMPIRE COMMUNITIES

PLATINUM - INTEGRATED CAMPAIGN

MAVERICK

EMPIRE COMMUNITIES

PLATINUM - SOCIAL AD CAMPAIGN

MAVERICK

EMPIRE COMMUNITIES

PLATINUM - WEBSITE DESIGN

AVA DIGITAL AWARDS

2019

MAVERICK

EMPIRE COMMUNITIES

PLATINUM - WEBSITE / REAL ESTATE

DAVEY AWARDS

2019

MAVERICK

EMPIRE COMMUNITIES

GOLD - ONLINE FILM VIDEO

W3 AWARDS

2019

MAVERICK

EMPIRE COMMUNITIES

GOLD - WEBSITE

MAVERICK

EMPIRE COMMUNITIES

SILVER - INTEGRATED CAMPAIGN

HERMES CREATIVE AWARDS

2019

MAVERICK

EMPIRE COMMUNITIES

PLATINUM - PRINT MEDIA & ADVERTISING CAMPAIGN

DOTCOMM AWARDS

2019

MAVERICK

EMPIRE COMMUNITIES

PLATINUM - WEBSITE REAL ESTATE

MOBILE WEB AWARDS

2019

MAVERICK

EMPIRE COMMUNITIES

GOLD - Best Real Estate Mobile Website

VIDEO: MAVERICK CASE STUDY

MAIN VIDEO

INTERACTIVE

INTERACTIVE PRESENTATION CENTRE

CG ART

SOCIAL MEDIA VIDEO CLIPS

PHOTOGRAPHY

ACTIVATION - GLAM CAM EXPERIENCE

ACTIVATION - INTERACTIVE GRAFFITI WALL

THE RESULTS

LIVE PROJECT

2.8K

LEADS

100K

WEBSITE VIEWS

6K

VIDEO VIEWS