THE FREDERICK

PUREBLINK collaborated with Gladstone Media Inc. in a fresh and sophisticated video journey featuring The Frederick. The latest master-planned community at Eglinton Ave. & Brentcliffe Rd, in the coveted Leaside neighbourhood, developed by Camrost Felcorp.

The concept around the video is anchored on the idea of providing an overall look into the thoughtfully designed master-planned community and what it will have to offer; from the spacious condominium suites set amidst lush green spaces, parks & trails, and steps to an array of Leaside’s charming shops, boutiques and cafes, through the actions of our three main characters that allow for the visual narrative to be structured in a non linear way.

Our team was in charge of all CGI work, compositing and VFX, in addition to all CGI visuals that explain all areas of the project.