The Kip District video campaign was created to engage the audience with a bit of a tease, increase awareness about the advantages of its location and generate buzz before its launch and throughout the selling phase via social media. The campaign was conceived from the very beginning as an intrinsic component of a larger integral social media marketing campaign.
By purposely walking away from the typical Real Estate lifestyle video, or the hyper realistic 3D animated video, we decided to centralize the stories around the people that would potentially be living at the Kip. Each character embodies a specific segment of the target audience while their stories highlight the advantages and unique lifestyle of living in a location where both city and nature are connected.
Based on the same ingredients that gave life to the brand created by 52 Pick-Up, the videos combine a vintage flair, 2d Illustrations and fresh natural photography framing the beauty of everyday life living at The Kip.